Modular retail solutions are enabling companies to promote their brand beyond their brick-and-mortar location. Pop-up stores, in fact, are utilized by businesses of all industries and sizes, from local mom-and-pop shops to national franchises. We understand some companies may still be on the fences about setting up a pop-up location. For the skeptical folks, consider these real-life success stories from brands that have implemented them with great success.
1. BarkShop Live
BarkShop is an ecommerce brand that sells pet products. For one of its promotional stints, it set up a modular retail shop in the Soho district of Manhattan. The pop-up didn’t just carry pet products. It also featured doggy vests that owners can put on their four-legged friend. The vest contained a chip that tracked the canine’s movement in the store, which provided data about the dog’s preference regarding toys and treats. Owners can then use this data to purchase items that are promptly shipped to their home.
What makes this pop-up so ingenious was that it provided BarkShop with valuable consumer data and metrics.
Dohtonbori is an organic health food chain in Japan. The franchise started a pop-up store as part of a campaign to spread awareness about the country’s increasing consumption of unhealthy fast food. Its pop-up shop consisted of various natural vitamins and supplements that customers can pick up. However, the products were not for sale – at least not for cash. To receive a supplement, customers had to pay with a receipt from a fast food store. If they just had lunch at a KFC, for example, then they will receive a supplement to fill in the nutritional requirements lacking in fried chicken.
In this instance, the aim of the pop-up store was to educate consumers about making healthier food choices rather than making a profit.
3. Wieden + Kennedy
Wieden + Kennedy is a London-based ad agency. As part of a campaign, it set up a pop-up store just right outside its main headquarters. This pop-up actually wasn’t a store at all. Instead, W+K hired a graphic artist to create a makeshift office entirely from paper. For several weeks, employees were invited to step inside the pop-up office and actually perform their day-to-day duties. Participants were filmed in real-time with the stream made available at W+K’s website.
The aim of the project was to dispel the myth of the stereotypical ad agency that took itself too seriously.
4. Organic Valley
Organic Valley is a manufacturer of organic and non-GMO dairy products. In one of its marketing stints, it set up a pop-up shop in Manhattan. The temporary store mimicked the appearance and feel of a locally owned coffee shop in New York. However, Organic Valley isn’t in the business of selling coffee. The shop was a café with a twist. Unlike a coffee shop where customers buy a coffee and acquire the creamer and sugar on the side, Organic Valley did the reverse. Customers would buy the creamer and put it in the coffee, the latter of which they acquire on the side and free of charge.
Start Your Own Modular Retail Solution Today
As you can see, many companies of all backgrounds had great success implementing pop-up shops. You can use the pop-up as an extension of your regular store or as a promo for a marketing campaign. With modular retail solutions from Emagispace, the sky is the limit.
- Hubspot, 15 Creative Examples of Branded Pop-Up Shops, https://blog.hubspot.com/marketing/creative-pop-up-events
- Forbes, Retail’s Uberization Is Already Here: It’s Called Pop-Up Stores, https://www.forbes.com/sites/nikkibaird/2018/03/26/retails-uberization-is-already-here-its-called-pop-up-stores/#6b45be0bc1aa